Google ~ Find That Thing
👨🏾🦲 Exhibition 👨🏾🦲 Commision 👨🏾🦲 Exhibition 👨🏾🦲 Commision 👨🏾🦲 Exhibition 👨🏾🦲 Commision
A campaign that celebrates the indescribable ~ the things you can’t put into words, but can point to and discover.
Gen Z doesn’t always search in keywords. They search in moments, in images, in whatever catches their eye. Google Lens turns that instinct into action ~ using visual recognition to instantly connect what you see to what you want to know.
Working with Google Creative Lab, I helped develop Find That Thing: a playful campaign positioning Lens as the “new way to Search.” Instead of long explanations, the idea showed how magical it feels when curiosity meets instant discovery.
By speaking to Gen Z in their language ~ visual, fast, and culturally tuned ~ we shifted the perception of Google Search from functional utility to a creative tool. Not just reliable, but inspiring.
