JD Sport x Farouk

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👨🏾‍🦲 Motion 👨🏾‍🦲 Direction 👨🏾‍🦲 Photography 👨🏾‍🦲 Motion 👨🏾‍🦲 Direction 👨🏾‍🦲 Photography 

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JD Sports invited me to create original content around their Columbia range. I directed, shot, and produced a set of visuals that lived across both my platforms and theirs.

The work combined photography and motion to show Columbia gear in use with a style rooted in my own creative approach.