Limerick Brand



👨🏾‍🦲 Art direction 👨🏾‍🦲 Design 👨🏾‍🦲 Co-Creative Direction 👨🏾‍🦲 Art direction 👨🏾‍🦲 Design 👨🏾‍🦲 Co-Creative Direction 





  • A college workshop with Limerick council and M&C Saatchi led to my summer job at M&C Saatchi in London, where I developed Limerick's official brand and visual strategy.

  • Collaborated with Creative Director Matt Beaumont and Art Director Phil Ready on the brand design, visual approach, and launch campaign, including the Edge and Embrace strategy.

  • Honored to have left a lasting impact on Limerick and to be named a creative ambassador after living and studying there for four years.