Limerick Brand

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👨🏾‍🦲 Art direction 👨🏾‍🦲 Design 👨🏾‍🦲 Co-Creative Direction 👨🏾‍🦲 Art direction 👨🏾‍🦲 Design 👨🏾‍🦲 Co-Creative Direction 

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This project began as a college workshop with Limerick Council and M&C Saatchi, which later led to me joining M&C Saatchi to develop and design the official Limerick brand and visual strategy.

I was responsible for the final brand identity, brand world design, and visual approach. Working with Matt Beaumont (Creative Director) and Phil Ready (Art Director), we shaped the language and creative direction for the launch campaign, including the “Edge and Embrace” strategy.

Living and studying in Limerick for four years made it meaningful to leave a lasting mark on the city, and I was honoured to be named a creative ambassador for Limerick.

Limerick.ie

Featured in: 

Design Week, AdWorld.ie, Prolific London, LBBOnline, Design Tagebuch, Creative Moment, Transform magazine, Limerick Leader.