👨🏾🦲 Art direction 👨🏾🦲 Design 👨🏾🦲 Co-Creative Direction 👨🏾🦲 Art direction 👨🏾🦲 Design 👨🏾🦲 Co-Creative Direction
This project started with a college workshop with Limerick council and M&C Saatchi, which led to a job at M&C Saatchi and ultimately led to me developing and designing the official Limerick brand and visual strategy.
I was responsible for the final brand, brand world design, visual approach and strategy. I worked alongside Matt Beaumont (Creative Director) and Phil Ready (Art Director) to develop the language and creative approach for the launch campaign including the Edge and Embrace percentage visual strategy.
Having lived and studied in Limerick for the last four years, it was a great honour to have left a permanent mark on the county as well as being made a creative ambassador of Limerick.