Peloton Skeptics
👨🏾🦲 Art Direction 👨🏾🦲 Design 👨🏾🦲 Art Direction 👨🏾🦲 Design 👨🏾🦲 Art Direction 👨🏾🦲 Design 👨🏾🦲 Art Direction 👨🏾🦲 Design
‘People can sometimes be skeptical about whether Peloton is for them. But those that give it a go tend to quickly become loyal and evangelical members of the Peloton community.’
The visual direction created a stark contrast from what people would normally expect in the environments the campaign would exist. This reflected the humour found in the contrast between the short, sharp, dismissive preconceptions of Peloton cynics turn Peloton lovers as shown by their longer reviews after giving peloton a try.
I oversaw the Art Direction, working closely with the ECD, Creative and Design team. I also worked on the design and formatting for some of the final layouts.
Stink Studios - London
development
statics
new york city placements
times square
ts7160
del mastro
westfield
print placements
the new york times & wall street journal
static
